Client challenge
Brandtrust's client, Loyola University Health System (LUHS), wished to raise awareness among consumers for its Sports Medicine Program and its leading sports medicine physicians.

Successful solution
In conjunction with Brandtrust, WebWrite Consulting, Inc. developed two consumer direct mail pieces (a trifold and a card). The pieces include brief, reader-friendly copy about LUHS' sports medicine physicians, their expertise and conservative approach to treatment.