Qualitative Market Research Services
Many traditional market research studies leave clients with more questions than answers. Using Emotional Inquiry methodology, WebWrite Consulting has conducted hundreds of confidential one-on-one interviews with consumers across the U.S. Emotional Inquiry goes beyond rational responses to reveal the underlying emotions that direct consumer decisions and behavior. Effective interviewing methods include guided visualization and Neuro Linguistic Programming (*NLP) techniques. NLP techniques, including hypnotic language patterns among others, are designed to elicit thick, rich stories from respondents. Additional expertise includes observing and interpreting verbal and non-verbal communications, probing for detail without priming, analyzing findings and drafting detailed reports. WebWrite Consulting also uses Appreciative Inquiry methodology to identify what's working within an organization and to learn how to build on this knowledge to create even more success.

*NLP teaches us how to better understand our own verbal and non-verbal communications and the communications of others. NLP is a powerful methodology and the one WebWrite Consulting relies on the most in its market research work.